Shama Hyder
Shama Hyder is a digital strategy and marketing leader, bestselling author, and CEO of The Marketing Zen Group. Her work focuses on communication, online influence, and building modern brands.
This conversation is part of the Expert’s Academy interview series.
About the Conversation
The conversation explores how social media reshaped communication and what it takes to turn online presence into real-world opportunity. Hyder talks about building a business in a rapidly changing space and the lessons that come from being early, staying consistent, and adapting to new platforms.
The interview also covers leadership and attention. Hyder discusses managing a cross-generational team and the tension between consuming content and producing it. She ties those ideas back to tech mindfulness and the practical need to protect focus in an always-on environment.
The throughline is simple: as more work becomes automated, the ability to communicate clearly, explain ideas, and build trust becomes the skill that separates people.
Key Themes
- Communication in a platform-driven world
- Building influence with consistency
- Leadership across generations
- Attention and tech mindfulness
Highlighted Quote
“Communication has become more important than ever before, it is not a soft skill any more.”
Selected Notes
- Producing builds momentum, consuming builds context.
- Attention management affects the quality of communication.
- Social media rewards clarity and consistency over noise.
Recording
Why It’s Included
This conversation is preserved for its practical framing of communication as a core future skill, not an add-on.
